Retail Media Is the Fast Lane for the Customer Purchase Path

The funnel is dead. Long live the funnel

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We marketers have heard every single variation on the “funnel” metaphor imaginable. It’s collapsed, it’s dead, it’s come back to life as a flesh-eating zombie—and every possible scenario therein. Wherever you stand on the funnel issue, I think we can all agree it’s more slippery and has gotten faster.

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