Implications And Insights For Retailers, Consumers, Brands And Tech Players
The proliferation of retail media networks is nothing short of a revolution. Since Amazon created its retail media network a decade ago, merchants from Family Dollar and Michaels to Nordstrom and Ulta Beauty have sought to capitalize on the opportunity. But as they compete for a bigger share of advertisers’ budgets, two key questions remain: Why all the fuss now? And is this just another marketing fad?
In “The Retail Media Revolution” report, Adweek looks at the four groups most impacted by retail media: retailers, consumers, brands and agencies, and tech platforms. Key takeaways include:
Advertisers will eventually expect metrics, benchmarks and returns.
Retailers need to better distinguish their value propositions.
Retail Media 3.0 is on the horizon.
Find out how retail media has shifted roles, how it will evolve and the challenges to come. Download the report today.
