As more consumers increasingly shop online, CPG brands are relying on retail media networks to better reach these shoppers.
In “The Retail Media Revolution” report, Adweek looks at the four groups most impacted by retail media: retailers, consumers, brands and agencies, and tech platforms.
As viewing habits continue to change, advertisers and media owners need to use data to better plan, target and measure cross-screen TV.
As the cookieless future looms, efficiently identifying and targeting customers is critical—and achievable.
Success in customer centricity requires a deep and powerful understanding of each person’s individual wants and needs. And that will rest on how well you can earn, organize and apply [...]
So far, 2020 has been a highly effective teacher. It has richly rewarded brands that were one step ahead in ecommerce and digital experience and accelerated the decay of those [...]
Now, with U.S. consumers spending an additional 229 minutes watching TV every day, addressable TV is beginning to come into its own.
Now more than ever, brands are under immense pressure to ensure that every ad dollar spent is addressable and measurable.
Third-party cookies ushered in a robust digital economy that made it possible for everyone from scrappy startups to legacy brands to advertise more efficiently and on an unprecedented scale.