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64% of CPGs Will Increase Retail Media Spending in 2023

As more consumers increasingly shop online, CPG brands are relying on retail media networks to better reach these shoppers.

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The Retail Media Revolution

In “The Retail Media Revolution” report, Adweek looks at the four groups most impacted by retail media: retailers, consumers, brands and agencies, and tech platforms.

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Reimagine Your TV Strategy Ahead of the Upfronts

As viewing habits continue to change, advertisers and media owners need to use data to better plan, target and measure cross-screen TV.

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Your Cookieless Campaign Strategy Starts With Efficiency

As the cookieless future looms, efficiently identifying and targeting customers is critical—and achievable.

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First-Party Data Is Your Future

Success in customer centricity requires a deep and powerful understanding of each person’s individual wants and needs. And that will rest on how well you can earn, organize and apply [...]

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Danone’s Chief Digital Officer Weighs in on Agility and the Future of the Customer Experience

So far, 2020 has been a highly effective teacher. It has richly rewarded brands that were one step ahead in ecommerce and digital experience and accelerated the decay of those [...]

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Addressable TV Is at Its Tipping Point

Now, with U.S. consumers spending an additional 229 minutes watching TV every day, addressable TV is beginning to come into its own.

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First-Party Data and the Path Forward for Publishers

Now more than ever, brands are under immense pressure to ensure that every ad dollar spent is addressable and measurable.

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It’s Time for an Advertising Infrastructure That Works for Everyone

Third-party cookies ushered in a robust digital economy that made it possible for everyone from scrappy startups to legacy brands to advertise more efficiently and on an unprecedented scale.