Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
While science fiction is often preoccupied with the threat of artificial intelligence successfully imitating human intelligence, researchers say a bigger danger right now is people using the technology to imitate one another.
A recent survey from the University College of London ranked deepfakes as the most worrying application of machine learning in terms of potential for crime and terrorism. According to 31 AI experts, the video fabrication technique could fuel a variety of crimes—from discrediting a public figure with fake footage to extorting money through video call scams impersonating a victim’s loved one—with the cumulative effect leading to a dangerous mistrust of audio and visual evidence on the part of society.