Reports: Facebook nearing launch of ad network, 'Atlas'


As early as next week, Facebook could launch a new advertising network to help it compete with Google, according to The Wall Street Journal.

Reportedly named Atlas (based on Facebook’s 2013 acquisition of Atlas from Microsoft), the new ad network will help marketers better target and measure the performance of their ads. Facebook has declined to comment on the matter, as is standard procedure for reports like this.

Dayna Moon, Senior Director of Social, 3Q Digital, discussed with Inside Facebook the potential of Atlas:

This move further solidifies Facebook as a comprehensive marketing platform.

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