Report: User Reviews Have a Powerful Impact Online and Offline
A study of more than 57 million online reviews indicates that consumer-generated content has an impact on purchasing decisions, even when customers research online, and buy in store.
Influencers and brand advocates have become a serious area of study for marketers. In fact, reviews from customers and influential social media users can sway purchase decisions, and generate a lot of trust in your product and brand. A new report from Bazaarvoice, based on data from more than 57 million online reviews, demonstrates how impactful consumer-generated content is for your brand.
A well run user-generated content campaign can boost a brand profile, but reviews from genuine buyers are almost universally more trustworthy when posted organically.
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