Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Influencers and brand advocates have become a serious area of study for marketers. In fact, reviews from customers and influential social media users can sway purchase decisions, and generate a lot of trust in your product and brand. A new report from Bazaarvoice, based on data from more than 57 million online reviews, demonstrates how impactful consumer-generated content is for your brand.