Report: User Reviews Have a Powerful Impact Online and Offline
A study of more than 57 million online reviews indicates that consumer-generated content has an impact on purchasing decisions, even when customers research online, and buy in store.
Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Influencers and brand advocates have become a serious area of study for marketers. In fact, reviews from customers and influential social media users can sway purchase decisions, and generate a lot of trust in your product and brand. A new report from Bazaarvoice, based on data from more than 57 million online reviews, demonstrates how impactful consumer-generated content is for your brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in