Report: User Reviews Have a Powerful Impact Online and Offline

A study of more than 57 million online reviews indicates that consumer-generated content has an impact on purchasing decisions, even when customers research online, and buy in store.

Influencers and brand advocates have become a serious area of study for marketers. In fact, reviews from customers and influential social media users can sway purchase decisions, and generate a lot of trust in your product and brand. A new report from Bazaarvoice, based on data from more than 57 million online reviews, demonstrates how impactful consumer-generated content is for your brand.