Report: Top 1% of Monetizing Publishers Generated 94% of All U.S. iOS Revenue in Q1 2016

A new report from Sensor Tower revealed that the top 1 percent of U.S. iTunes App Store publishers with paid apps, or apps supporting in-app purchases, generated about 94 percent of all revenue in the first quarter of 2016.


A new report from application store optimization company Sensor Tower revealed that the top 1 percent of U.S. iTunes App Store publishers with paid apps, or apps supporting in-app purchases, generated approximately 94 percent of all revenue on the iTunes App Store in the first quarter of 2016.

To put this into perspective, Sensor Tower said approximately $1.34 billion of the estimated $1.43 billion in net revenue generated by the iTunes App Store in the U.S. in the first quarter went to 623 publishers.

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