Report: Social Media Platforms Are Becoming Too Complicated

According to the Simplicity Index from Siegel+Gale, social networking brands ranked among the most complicated.


There is power in simplicity — at least that’s the premise behind the Siegel+Gale simplicity index.

The study uses survey data from more than 12,000 consumers in eight countries about the perceived simplicity or complexity of their interactions with more than 500 brands, and why simplicity pays off.

In this sixth annual report, Siegel+Gale included a social media specific portion.

Overall, social media ranked among the most complex with Instagram coming in at 48 as the most simple network, while LinkedIn ranked most complex at 108.

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