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Earned media vs. paid media is a topic of much discussion in the marketing sphere. Marketers spend a great deal of time trying to understand the systems that enable them to extract greater value from their earned media efforts. Burst Media, a digital media and technology company, recently released a 2014 Influencer Marketing Benchmarks Report, which focuses on generating a higher earned media value through influencer marketing.
Bust Media ran 48 influencer marketing programs in 2014, which spanned 15 industries and employed 662 independent web publishers and bloggers.