REPORT: Facebook Profiles Are Now Part Of 80% Colleges' Admissions Outreach

Recruiters aren't the only ones looking at candidates' Facebook profiles. Four out of every five college admissions offices recruit prospective students on the social network.


Recruiters aren’t the only ones looking at candidates’ Facebook profiles. Four out of every five college admissions offices use the social network to recruit students.

That statistic comes from Kaplan Test Prep’s 2010 survey of college admissions officers. And like the company’s Senior Communication Manager Russell Schaffer clarified in an email, “we found that 82 percent of admissions officers reported that their school is using Facebook to recruit students.”

That doesn’t mean that the content of a Facebook profile factors into decisions on whether to admit students, but we suspect that the more competitive institutions might pay more attention to applicants’ social media presences.

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