REPORT: Facebook Leads 2011 Online Display Ad Sales
Facebook will have a 17.7 percent share of the market for online display ad sales this year.
Facebook will have a 17.7 percent share of the market for online display ad sales this year.
That’s eMarketer’s latest forecast for 2011; in March the consultancy first said that Facebook was on track to outsell Yahoo and Google in the online display ad market.
By contrast, Facebook had 12.2 percent of the online display ad sales market in 2010. And eMarketer expects the social network to take 19.4 percent of the online display ad market in 2012.
David Hallerman, eMarketer principal analyst, said in a press release:
Facebook’s distinctive form of display advertising is increasingly attracting advertisers.
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