Interaction between consumers and brands has become core to the digital marketing experience. Campaigns have become more sophisticated and targeted, enabling brands to reach users on their favorite platforms, and users have responded to this personalization with increased brand engagement. A Q1 2017 report from Sprout Social examined brand loyalty among Millennials, Gen X and Baby Boomers.
Report: Every Generation is the Facebook Generation
Facebook is the most popular social network among Baby Boomer and Gen Xers
