Report: Ad Spending on the Mobile Web Doubled Last Year

A new report from Smaato revealed the current trends in mobile advertising across apps and the mobile Web.

Smaato, a global advertising platform for mobile publishers and app developers, has released its Global Trends in Mobile Programmatic Report, which analyzed data from billions of mobile ad impressions served on its exchange in the first half of 2015. The report found while apps still account for the most overall ad spending on mobile devices, spending on the mobile Web increased by 100 percent over last year.