Report: 90% of Millennial Parents Find Social Media Helpful

Millennial parents have traditional family values and are two-times more likely to seek parenting advice online than they are to ask another person.

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Millennials are of particular curiosity, from how they interact with technology, to their impact on workplace culture, and society at large. This generation is often accused of being shallow, self-centered and apathetic — oft used terms from older generations to their successors — but as Millennials get older, it’s becoming clear family is something they hold dear.

And while family values are important to millennials, there’s little information on what being a parent means to this maturing generation.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in