Report: 83 Percent of iOS Apps are Effectively Invisible

Increased App Store competition means more apps are lost in the crowd than ever before

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Adjust Zombie Apps

App analytics and attribution company Adjust has released its App Competition Retrospective Report for 2014, which measured the competition for visibility in mobile app stores. The report found competition increased severely for developers throughout 2014, with 82.8 percent of all apps in the iOS App Store now qualifying as “Zombie Apps.” These are apps that do not rank in the top lists and are “effectively invisible.” That’s an increase from 74 percent at the beginning of 2014.

To put this into better perspective, the number of Zombie Apps almost doubled in 2014, from 657,000 in January to 1.1



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