Report: 75% Of Organizations Foresee Social Sign-In Affecting The Bottom Line
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Online properties are facing an uphill battle with limited attention spans and patience of users, especially in the registration department. Registered users are quite valuable for both online publishers and e-commerce sites for many reasons and these companies are looking to use social sign-on to get more registrants without giving up rich profile data, according to a new research report from Gigya and Edge Research entitled “The Value of Social Sign-On and the Registered User.”