Reddit’s Uneasy Road to Social Media Maturity

If Reddit continues to cater to users engaging in objectionable behavior, it could be difficult to achieve the goals of mass appeal among both users and marketers.

Reddit seems to be on a rocky path to success. The site continues to grow, attract users, and push new products in its effort to become more mainstream, including the new content aggregator Upvoted. However, there seems to be a struggle between Reddit staff and darker elements of the site’s community. Reddit wants to present a positive public image, but will trolls continue to ruin those efforts?