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It’s no secret that a critical component to improving marketing success in any organization includes incorporating social listening and monitoring.
Traditionally, the data-driven chief marketing officer gathered data from social platforms, converted them into actionable insights and brought them into the boardroom to prove to other C-levels how useful social data can be.
But as business needs evolve, the additional value of sharing social data across other departments is evident. Social consumer market insights can support every team outside of the boardroom, including customer service, product development, human resources and beyond.
As a result, the traditional practice of centralizing the role of social monitoring within one department–usually marketing–has shifted, and with good reason.