Who's Using the Top 5 Social Networks?

While Facebook is used by the most people across demographics, other networks attract more specific audiences.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Not all social media networks or applications are created equal. While some networks attract a broad audience, others attract a more specific group of users. RealityMine, which tracks mobile and behavioral analytics, conducted a study of 2,121 adult app users in the U.S. to find identify who the users are on Twitter, Facebook, Google+, Instagram and Pinterest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...