Q&A: Instagram Exec James Quarles Plans to Turn Strava Into a Social Publisher for Athletes

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Strava wants to be a go-to app like Instagram for sports. Strava

Are athletes the next big influencers? Strava, an 8-year-old social network for athletes that claims to add 1 million new users every 45 days, raised a few eyebrows a week ago when it announced it had hired Instagram Business’ vp James Quarles as CEO.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.