Q&A: Instagram Exec James Quarles Plans to Turn Strava Into a Social Publisher for Athletes

The app is moving into original content

Are athletes the next big influencers? Strava, an 8-year-old social network for athletes that claims to add 1 million new users every 45 days, raised a few eyebrows a week ago when it announced it had hired Instagram Business’ vp James Quarles as CEO.