Q&A: Dotdash's CEO Explains What Quality Content Means to Him

Neil Vogel spoke about his success rebranding an age-old pub for the modern era

When Neil Vogel rebranded the internet giant that was About.com for the modern age, he didn’t pull punches. In 2017, he’d rebranded the site as Dotdash, breaking the monolithic site into a series of sleek, informative verticals, cutting thousands of articles—and a ton of ad space—in the process.