Q&A: Bloomberg Media's Global CRO Discusses the Modern Sales Team

Keith Grossman on challenges as it undergoes transformation

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Keith Grossman loves his job, as he views it as a giant puzzle, with interconnecting pieces to form a bigger picture. As the global chief revenue officer of Bloomberg Media, Grossman oversees about 250 reps across 15 offices that are responsible for selling all types of Bloomberg inventory: print, TV, radio, digital and now OTT.

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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.

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