Publishers Increasingly Want to Put Their Money Where Alexa's Mouth Is

The Washington Post, NPR and others are lining up to partner with voice-activated devices

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As consumers grow more comfortable with talking to voice-activated devices, media organizations want to say something back. From The Washington Post to NPR, publishers have been lining up to partner with smart speakers to entice viewers and create a new revenue stream. The relatively cheap cost of entry (especially for those with audio content that can be easily repurposed), the rapidly growing consumer interest and what they can offer advertisers in this space make these technologies the hottest new thing media organizations want to get a footing with—even if it’s only proven lucrative for a handful of publishers.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 18, 2019, issue of Adweek magazine. Click here to subscribe.