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After Robert Allbritton, publisher of politics-centric news organization Politico, saw the need to cover an aggressively changing tech industry, he landed on a concept that borrowed from the political site’s model: niche reporting that would draw loyal readers from the areas it covers. Editors want this new tech site, which went live today, to prioritize deeper, investigative reporting. Welcome to Protocol.
While Politico and Protocol “share the same DNA,” said Tammy Wincup, president of Protocol, she’s quick to note they are two separate entities with different audiences.