Procter And Gamble: Bullish On Facebook, Bearish On Twitter

If you had any question about the future of Facebook and it’s ability to make a dent in the television advertising business, look no further than Procter & Gamble, the world’s largest global advertiser. With a 2009 advertising expenditure of $9.73 billion, P&G has the greatest influence in global marketing. So what was the company saying at today’s “Innovation Outreach Venturing Day” in the Bay Area? Facebook is the future.

According to David Hornik, P&G is sees a brilliant future ahead for Facebook. In fact, they are so bullish on Facebook that they believe the company is on track to reach “5 billion people”. Read the excerpt from David’s post: