Pro Video Gaming Is Exploding in Popularity, and Activision Created an Overwatch League to Cash In

And basing teams in cities, like the NFL and MLB do

Advertisers will soon have another big opportunity to sponsor professional sports teams, but these teams will duke it out on the virtual battlefield. The Overwatch League will launch on Activision Blizzard’s streamed network in January as esports’ first foray into organizing professional gamers into teams based in cities, like the MLB and NFL.

Click for more from this issue

This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.