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Just as Facebook has changed tremendously since 2010, so have users’ habits with regard to the like button. PostRocket, which helps brands manage their Facebook campaigns, analyzed how people liked pages two years ago in comparison with current nature. The company quoted statistics from Lab42, showing that 87 percent of people like brands now, compared with 38 percent in 2010.
PostRocket also gleaned statistics from a 2010 ExactTarget survey that asked users why they like pages.