Portent Interactive Seeks Volunteers To Demystify Randomness Of Facebook Likes
Analysis of Facebook likes is hardly a new concept, but digital marketing firm Portent Interactive is taking a unique approach to the process, and it needs the help of 10,000 Facebook users.
Analysis of Facebook likes is hardly a new concept, but digital marketing firm Portent Interactive is taking a unique approach to the process, and it needs the help of 10,000 Facebook users.
Portent said it is seeking 10,000 volunteers to help it build out what it calls its Idea Graph, which looks for patterns in the randomness of Facebook likes, coming up with findings including:
- Facebook users who like President Barack Obama drink Coca-Cola.
- BMW drivers listen to The Beatles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in