17 Pivot Points for Social Media Marketing Success

Generation Y is an important audience for marketers and not just because of their buying power. As the first "always-on" generation, they are dictating the evolving protocols of social media. More than ever, we need to learn from the youngest participants in our society.


Generation Y is an important audience for marketers and not just because of their buying power. As the first “always-on” generation, they dictate the evolving protocols of social media. More than ever, we need to learn from the youngest participants in our society.

The jam-packed agenda of Pivot delivered the context and understanding to enable marketers to map a strategy of successful social media engagement with the Millennials of Generation Y – and other generations, too.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in