Neil Glassman

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The Connected Consumer: Strategies for Mobile & Social Challenges

Performance Marketing

Mobile technology and social media — once hailed as the future of retail — have arrived. Guest blogger Dr. Gary Edwards, Chief Customer Officer of Empathica discusses how it’s critical [...]

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What Every Social Media Marketer Should Know About PaperShare

Performance Marketing

PaperShare is a social content network that enables businesses and marketers to distribute their product, technical and marketing materials within a targeted social environment. Companies can create profile pages and [...]

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What Every Social Media Marketer Should Know About Conversocial

Performance Marketing

Conversocial is a scalable customer service platform for Facebook and Twitter designed to reduce the risks of social media marketing. With collaborative workflow, automation and prioritization, teams can filter comments [...]

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Getting Customer Service Beyond 140 Characters

Performance Marketing

With Twitter increasingly used by consumers to ask questions and register complaints, many brands are increasingly prepared to provide customer service on that channel. There are circumstances when the issue [...]

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What Every Social Media Marketer Should Know About Wahooly

Performance Marketing

Wahooly is designed to help startups with word of mouth marketing from a group of individuals identified as socially-capable and with a vested interest in seeing them succeed in the [...]

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What Every Social Media Marketer Should Know About ReTargeter

Performance Marketing

ReTargeter is a web-based platform that combines online advertising retargeting software and social media marketing. When prospective users or clients visit a brand’s site and leave without converting, ReTargeter follows [...]

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Planning Your Social Media Party [Video]

Performance Marketing

It's impossible for participants at Advertising Week to attend all the sessiona relevant to their jobs and their clients. The agenda is just overwhelming. In a good way. I was [...]

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If Content is King, How Do Facebook’s Ongoing Changes Make Analytics Queen?

Performance Marketing

According to guest blogger Reggie Bradford, CEO of Vitrue, those in our industry fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social [...]

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What Every Social Media Marketer Should Know About Odyl

Performance Marketing

Odyl is designed for book publishers and authors to connect and share with their readers on Facebook. It offers turnkey layouts that include book excerpts, author interviews and Goodreads reviews. [...]

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Learn from This: Battle of the Beauty Brands

Performance Marketing

There are many ways to measure the true value and benefits of social media marketing. A recently released study by L2 of the beauty industry reveals relationships between companies’ commitments [...]

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