Neil Glassman

The Connected Consumer: Strategies for Mobile & Social Challenges

Mobile technology and social media — once hailed as the future of retail — have arrived. Guest blogger Dr. Gary Edwards, Chief Customer Officer of Empathica discusses how it’s critical for companies to understand how customers use mobile and social channels to interact with their brand, and then devise strategies capable of facilitating meaningful dialogues and better customer experiences.

What Every Social Media Marketer Should Know About PaperShare

PaperShare is a social content network that enables businesses and marketers to distribute their product, technical and marketing materials within a targeted social environment. Companies can create profile pages and upload business and marketing materials. Individuals in the same industry can follow an organization to stay current when new content is posted. After the jump — what you need to know about PaperShare.

What Every Social Media Marketer Should Know About Conversocial

Conversocial is a scalable customer service platform for Facebook and Twitter designed to reduce the risks of social media marketing. With collaborative workflow, automation and prioritization, teams can filter comments that need to be dealt with quickly, reducing the chances that important issues will be overlooked. After the jump — what you need to know about Conversocial.

Getting Customer Service Beyond 140 Characters

With Twitter increasingly used by consumers to ask questions and register complaints, many brands are increasingly prepared to provide customer service on that channel. There are circumstances when the issue is more efficiently and effectively resolved offline. Under what circumstances should customer service reps take the conversation private, how can customer resistance to moving the issue be addressed and what are the best practices for making this technique work? Answers to these important questions after the jump.

What Every Social Media Marketer Should Know About Wahooly

Wahooly is designed to help startups with word of mouth marketing from a group of individuals identified as socially-capable and with a vested interest in seeing them succeed in the long term. Individuals can potentially invest in hundreds of startups — not with money — but with their time and social influence. After the jump — what you need to know about Wahooly

What Every Social Media Marketer Should Know About ReTargeter

ReTargeter is a web-based platform that combines online advertising retargeting software and social media marketing. When prospective users or clients visit a brand’s site and leave without converting, ReTargeter follows them and serves them ads encourage them to return to the brand's site and convert. After the jump — what you need to know about ReTargeter

Planning Your Social Media Party [Video]

It's impossible for participants at Advertising Week to attend all the sessiona relevant to their jobs and their clients. The agenda is just overwhelming. In a good way. I was fortunate to pick several sessions with fresh perspectives on the evolving space where advertising meets social media. After the jump, a fresh look at social media strategy that everyone in your company can understand and act upon.

If Content is King, How Do Facebook’s Ongoing Changes Make Analytics Queen?

According to guest blogger Reggie Bradford, CEO of Vitrue, those in our industry fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Facebook underlined that importance this week with new analytics tools for Pages. Bradford explains why he sees that the need for analytics, as well as advanced social marketing technologies, has just been kicked up several notches.

What Every Social Media Marketer Should Know About Odyl

Odyl is designed for book publishers and authors to connect and share with their readers on Facebook. It offers turnkey layouts that include book excerpts, author interviews and Goodreads reviews. After the jump — what you need to know about Odyl

Learn from This: Battle of the Beauty Brands

There are many ways to measure the true value and benefits of social media marketing. A recently released study by L2 of the beauty industry reveals relationships between companies’ commitments to digital/social strategies and shareholder value. In its latest Digital IQ Index, L2 compares the digital and social media initiatives of key companies in the growing beauty products industry — Estée Lauder, LVHM, L’Oréal, Limited Brands and others — with their activities a year ago. The findings have relevance for companies in all sectors.