Learn from This: Battle of the Beauty Brands

There are many ways to measure the true value and benefits of social media marketing. A recently released study by L2 of the beauty industry reveals relationships between companies’ commitments to digital/social strategies and shareholder value. In its latest Digital IQ Index, L2 compares the digital and social media initiatives of key companies in the growing beauty products industry — Estée Lauder, LVHM, L’Oréal, Limited Brands and others — with their activities a year ago. The findings have relevance for companies in all sectors.

There are many ways to assess the value and benefits of social media marketing. A recently released study by L2 of the beauty industry reveals relationships between companies’ commitments to digital/social strategies and shareholder value.