If Content is King, How Do Facebook’s Ongoing Changes Make Analytics Queen?

According to guest blogger Reggie Bradford, CEO of Vitrue, those in our industry fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Facebook underlined that importance this week with new analytics tools for Pages. Bradford explains why he sees that the need for analytics, as well as advanced social marketing technologies, has just been kicked up several notches.

Reggie Bradford is the Founder and CEO of social marketing software provider Vitrue. Reggie brings nearly two decades of technology leadership and experience to Vitrue, which he founded in 2006. Follow Reggie on Twitter on @ReggieBradford and @Vitrue.