Piper Sandler: Snapchat Is Teens’ Favorite Social Platform

Instagram was tops in monthly usage in its latest semiannual survey


Visual communication continues to drive teens’ use of social media platforms, which bade well for Instagram, Snapchat and TikTok in the newest semiannual Taking Stock With Teens survey from Piper Sandler.

Those app were the top three in a survey of 5,200 teens in 41 states in terms of engagement (Instagram, Snapchat, TikTok) and teens’ favorite apps (Snapchat, Instagram, TikTok).

Piper Sandler said this was the first time TikTok was listed as an option, adding that roughly 4% of respondents wrote it in as a favorite for the last survey, which was conducted in the fall of 2019.

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