New Pinterest Trends Tool Provides Top Keywords in US Over Past 12 Months

Audience data will be added in the coming months

Pinterest launched a new tool Tuesday called Pinterest Trends that enables people to access the platform’s top search keywords in the U.S. over the past 12 months.

Pinterest Trends, which is currently in beta, has begun rolling out on desktop in the U.S. and will eventually be extended worldwide. Starting in early January, anyone will be able to access Pinterest Trends, without logging into the platform, on their desktop or mobile browsers.

The company said in a blog post that more than 320 million people worldwide turn to its platform for inspiration, with over 200 billion ideas saved to more than 4 billion boards to date.

“People come to Pinterest early to plan for all of life’s moments, from major holidays to sporting events to seasonal celebrations.

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