Pinterest small and midsized business marketing lead Lisa Fong shared six steps that the 1.5 million-plus brands on its platform should go through prior to pulling the trigger on ad campaigns aimed at some of its more than 250 million monthly users.
Fong wrote in a blog post Monday:
- Create a business profile: Fong wrote that in order to begin advertising on Pinterest, brands must either create new profiles or convert their existing profiles into business profiles.
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