Pinterest announced a host of updates to its Ads Manager self-serve advertising tool—the first updates since its introduction in 2016.
The company said the updates are aimed at enabling brands and agencies of all sizes to set up and track the performance of their campaigns, adding that it focused on “removing any tension” in the process of creating Promoted Pins.
The updates are available to all Pinterest business profiles in English-speaking markets.
Pinterest said the step-by-step wizard in Ads Manager guides brands and agencies through the process of selecting their business goals and the types of Pinners they wish to reach, as well as creating or selecting Pins they want to promote in search or the home feed.
The new streamlined campaign creation process in Ads Manager enables the scheduling of ads, and its new Pause Campaign feature allows brands and agencies to review Pins before they go live.
Multiple Pins can now be selected simultaneously during the ad-creation process, and a new search bar and boards filter makes it easier to find Pins to include.
New Pins can now be created without the need to exit the campaign setup menu in Ads Manager.
Pinterest’s recently launched Audience Insights tool enables brands to sharpen their targeting, as well as to test and optimize campaigns while duplicating the top-performing campaigns and ad groups. In addition, interests have been updated to help ensure that Pins are seen by the right people.
Separate browse and search strategies in the ad group level enable brands and agencies to gain a better handle on where people will see their ads.
Pinterest’s revamped reporting dashboard allows the monitoring of ad performance and the applying of in-line optimizations to multiple rows at once.
Top-performing organic Pins can be identified and promoted via insights from Pinterest’s analytics tool.
And information on monthly viewers of business profiles is now available to help brands track their influence.
