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Pinterest is taking its second shot at the vaunted stories format with a new test of Story Pins with some creators in the U.S.
Unlike stories on platforms such as Snapchat, Instagram and Facebook, Pinterest’s Story Pins are not ephemeral. A spokesperson said, “We want good ideas to stick around. Story Pins can be saved and discovered over time.”
Select creators in the U.S. invited by Pinterest are testing its second rendition of Story Pins, but the feature is not available and there is no application process for creators to join the test group.
A Pinterest spokesperson said, “Content creators are the heart of Pinterest and have always been a core part of the platform, as they provide the inspiration that millions engage with every day.