New Look for Pinterest Business Profiles

Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile.


Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile.

Product manager Adam Barton detailed the updates in a blog post, saying that the updates will begin rolling out to desktop and mobile users Wednesday, and citing the work of Burberry, Swanson Broth, Corey Egan Jewelry and Lowe’s as examples of creative use of showcases.

Pinterest said in an email to SocialTimes that more than 1 million businesses are on the social network, and 75 percent of the content saved by users comes from those businesses, and Barton wrote of the new features:

Now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer.

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