Pinterest Is Introducing Auto-Play Promoted Video in Its Feed and Search Results

Brands including Universal Pictures, Visa, Procter & Gamble, Pillsbury, Toyota, L’Oreal, Adidas and Tesco have tested the ad unit

Pinterest’s Promoted Video ad units, introduced last August, are going auto-play.

The new type of Promoted Video begins playing as soon as users scroll across it in their feeds, and these ad units will also auto-play in Pinterest’s search results.

PinterestPromotedVideoAutoplayFeed from SocialTimes on Vimeo.

PinterentPromotedVideoAutoplaySearch from SocialTimes on Vimeo.

Pinterest announced last November that it was testing auto-play Promoted Video with brands in the U.S. and U.K., including American Express, The Home Depot, Macy’s and Sony Pictures, and Jenny Chiu, who works on partnerships at the social network, said in a blog post at the time:

Brands advertising with this kind of Promoted Video can create an episodic viewing experience.



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