PewDiePie and the Potential Dangers of Social Influencer Marketing for Brands

YouTube star dropped by Maker Studios and YouTube Red project

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As YouTube’s biggest star finds himself mired in controversy, brands are getting a wake-up call about the potential perils of social influencer marketing.

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