PewDiePie and the Potential Dangers of Social Influencer Marketing for Brands

YouTube star dropped by Maker Studios and YouTube Red project

PewDiePie faces backlash for anti-Semitic videos. YouTube: PewDiePie

As YouTube’s biggest star finds himself mired in controversy, brands are getting a wake-up call about the potential perils of social influencer marketing.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.