Personalization Boosts App Engagement (Infographic)

Open rates on behavior-based push notifications are 800 times higher than those for impersonal scheduled blasts.

We know that personalization works when it comes to engagement and conversion. We also know marketers still have trouble with it. Personalization can do much more, especially when companies have access to applications and push notifications. A report from Leanplum examines the large impact personalization can make.