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We know that personalization works when it comes to engagement and conversion. We also know marketers still have trouble with it. Personalization can do much more, especially when companies have access to applications and push notifications. A report from Leanplum examines the large impact personalization can make.
Personalization can be achieved simply by using data that users are already submitting to sites and services. Names are a simple first step, but delving deeper though the use of life-cycle marketing techniques or event parameters, marketers can create a much deeper connection.