Pepsi Fumbles Context of NFL Playoffs
Context and relevancy are supposed to be the next big things. But to actually serve contextually relevant content isn’t just a challenge for personalized, digital media. Even in the world of TV, where programming is known months in advance, brands still drop the ball — like Pepsi did in the NFL conference championship broadcasts last week.
For Sunday’s NFC Championship game in Philadelphia, played between the Minnesota Vikings and the Philadelphia Eagles, Pepsi seemed to run just one commercial: A Dallas Cowboys spot that ran at least three times during the game in the Philadelphia area:
So, OK, somewhere the ad buyer said, “This is an NFL game, run our best performing NFL commercial.”
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