Paypal To Simplify Micropayments With Upcoming Product

Payment platforms are making a consistent effort to reduce the friction of allowing apps to accept micropayment transactions online. From lowing transaction fees to seamless in-app integrations, companies are striving to enable consumers to engage in one-click impulse buys – a model Amazon has done well in. The payment giant Paypal, according to the Associated Press, is also on a path to simplify online digital goods purchasing and will be rolling out a new payment product by the end of year to help businesses collect micropayments on the web.