Pandora Crunched Data From 10,000 Songs to Create Personalized Audio Clips

Music brand’s SXSW activation uses facial recognition

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If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock—or you could sound like a blend of all genres.

That’s what Pandora wants to find out at its South by Southwest activation. Partnering with Tool of North America, Pandora brought its long-running Music Genome Project technology to the festival. The company’s mobile and tablet experience uses facial recognition and analyzes the genomes attached to 10,000 songs to create a audio clip that “sounds like you,” which is also Pandora’s theme for SXSW.

Here’s

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