It's the Era of 'The Great Reinvention.' How Do We Keep Up?

Former Publicis executive Rishad Tobaccowala on staying ahead in an ever-changing world at Outlook 2021

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Change, as the saying goes, is inevitable, and can be difficult to navigate—especially while trying to execute a business plan.

Author and adviser Rishad Tobaccowala, who is also the former chief growth officer of Publicis Groupe, offered his thoughts on what companies can do to survive and thrive in our turbulent moment and prepare for the next one at Adweek’s Outlook 2021 virtual event.

In his talk, “The Great Reinvention,” Tobaccowala discussed ongoing trends, global and regional shifts, and how to roll with inevitable changes.

Technology continues to shift culture

Globalization is here to stay, said Tobaccowala, with the biggest opportunities and threats facing us all being global: the rise of China, climate change and Covid-19.



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