Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Publicis Groupe’s chief strategist knows what to do about it, too

Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and examples of successful out-of-home digital video stories, instead they got a 10,000-foot POV from one of the industry's great thinkers.