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The out of home category appears to have reversed the deep declines of 2020. So the Out of Home Advertising Association of America (OAAA), the national trade group representing media sellers, agencies and platforms, is preparing for greater gains next year by expanding its leadership team to sharpen its analytics and creative focus.
The new hires include two veteran ad industry executives: former MediaMath global marketing head Laura Colona is joining the OAAA as evp and commercial marketing officer, while ex-Billups strategy lead Rick Robinson is taking on the role of chief creative officer-in-residence.