As Out of Home Recovers, OAAA Builds Up Leadership Team

The new executives are expected to expand the trade group's data and creative capabilities

The out of home category appears to have reversed the deep declines of 2020. So the Out of Home Advertising Association of America (OAAA), the national trade group representing media sellers, agencies and platforms, is preparing for greater gains next year by expanding its leadership team to sharpen its analytics and creative focus.