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Oreo is now addressing real-time marketing at a gut level—literally.
At South by Southwest Interactive, vending machines will use Twitter-styled trends to create Oreo cookies with a three-dimensional printing system. Ahead of the start of the festival on Friday, Mondelez International announced a partnership with Twitter that will offer attendees "deliciously hyper-personalized and customized snacks based on real-time data collection."
The 3D-printed Oreos—which are edible—will be assembled within two minutes by the machines, letting snackers choose from a dozen varieties.