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Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more to the story. In the mere 11 minutes it took for the brand team to concoct a pitch-perfect (and legally approved) message, the agency and client considered some eight or nine other ideas before settling on its winner.
That’s a stellar example of how nimble social media marketing has become, and how 360i put its stamp on 2013 more than any other digital agency.
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