Online Shopping Presents a Physical Marketing Opportunity: The Package

A few, focused ideas for performance marketers

Package marketing lets retailers think outside of and even inside of the box. Getty Images

Millions of marketers have the same thought their customers do about packaging: It’s a means to an end. Put the product in the package. Get the package to the customer. Mission accomplished. 

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.