Millions of marketers have the same thought their customers do about packaging: It’s a means to an end. Put the product in the package. Get the package to the customer. Mission accomplished.
But experienced performance marketers know there are so many more packaging possibilities. They can literally market outside of the box. And even in it.
Performance marketing on a package
Whether it’s a box or a bag, marketers can add URLs, QR codes, barcodes, branding and so much more.
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